EVOLT Returns to IHRSA to Reimagine BMI and Business for Clubs
Another week, another country. International tradeshow season continues this month for our busy global development team who landed in the United States for IHRSA 2022. Our mission at the show is two-fold: to help clubs educate their members about body composition and wellness, and to demonstrate how to create fast, easy and additional revenue streams for any club business.
We’re helping visitors to the IHRSA show (quite literally) get their hands on Evolt’s latest body composition analysis technology – the Evolt 360 Body Composition Analyzer. It works by passing a safe, low grade and unnoticeable electrical current through a user’s hands and feet to provide a comprehensive, intelligent body composition reading in just 60 seconds. Analyzing muscle mass, fat mass and both water and mineral content in the body across 40 different data measurements, the Evolt 360 provides personalized, detailed readings specific to every individual and their body composition, going way beyond what is currently possibly with generic body mass index (BMI) scores.
This allows club members to understand their bodies more intimately and set appropriate training or healthy weight management targets, as well as their trainers to design more effective, personalized programs to help them achieve their goals. And for clubs, it’s an opportunity to create ongoing, paid monthly assessment services for members to help them manage their fitness and overall wellness activities.
