The past few years have seen a number of significant and innovative changes to the health and fitness industry – not surprising due to the forced closures and customers under lockdown. This has made it necessary for businesses to find new solutions in order to survive.
The initial resolution was to bring health and fitness programs online but as the pandemic continued, the needs of the consumer changed. It quickly became evident that customers were seeking more than just a digital gym workout and were demanding a complete solution to their health needs.
Consumers are now looking, not only for preventative tactics, but also the ability to track and monitor their progress as well as quantitative proof of the program’s outcomes.
