He’s been a long-time lieutenant of Virgin’s global founder Richard Branson.
He helped grow the Virgin Australia business to 150 jets and transform the Australian aviation landscape.
He subsequently became the global chief executive of Branson’s Virgin Group — a conglomerate of licensed branding in travel, credit cards, telecommunications and health clubs. And he also ran Global Blue, a $1.4 billion tax-free shopping company in Geneva.
In 2012, Mr. Baxby won Bond University’s prestigious Robert Stable alumni Medal for exceptional achievement in any field by a graduate who has brought distinction to themselves, the University and benefit to their communities.
At the time of the award, Mr. Baxby said: “People who are willing to take a risk, make a conscious choice and not just go with the flow, are the people really getting on in this world.” While Mr. Baxby remains close to his old boss he did not consult him about his latest business venture on the Coast — Project Evolt.
“Taking an idea to Richard is like drinking from a fire hose … there’s no shortage of people pitching ideas to him,” Mr. Baxby said.
“But to tackle a new venture without Richard sitting in the background is exciting and scary … there’s no safety backstop.
“But they say to do something every day that scares you and that’s what I am enjoying.
“But this would be right up his alley — because it’s about tackling a problem from a different angle.”
And that problem is obesity.
Project Evolt is a 12-week health and wellness challenge that tracks your journey using EVOLT 360 body composition analyzers.
In a nutshell, the program provides a quick, non-invasive, easy measurement of your body composition delivering a guideline of your lean body mass, body fat mass, and percentage, skeletal muscle mass, visceral fat level, fitness age, fitness score plus much more in less than two minutes.
And it does this by tracking 40 points on your body.
