The fitness industry is becoming increasingly competitive and now, more than ever, you should be looking at ways to increase the resilience of your gym or fitness studio to prevent customers from looking elsewhere.
How technology is changing the fitness industry
At-Home Workouts
At-home workouts have become increasingly popular with many people who had previously never considered an on-demand workout to adopt a new style of maintaining their fitness regimes.
This new behaviour poses a threat to gym brands worldwide, as there is a risk that these customers who previously would never have considered an in-home workout, discover that no longer attending a gym is better suited to their lifestyle.
Customers may have invested in expensive home equipment and online memberships to support their fitness goals, which now means that gyms must offer something more enticing to get their customers through the doors.
Technology insights
As the industry’s service offering evolves, so too do the expectations of the client. A one-way approach to fitness services is no longer enough to attract and retain clients. Understandably the consumer is seeking a tailored service, which requires a two-way feedback system. Data and insights are crucial to informing this process. Tracking metrics such as weight, measurements, and body composition allows fitness providers to deliver a deeply personalized approach to managing health and wellbeing. And it can’t be done at home.
Data should not be seen to replace the role of the fitness instructor or personal trainer in a client’s fitness routine. Instead, it is designed to inform and complement the professional services and education a fitness professional provides. One of the leading sources of fit-tech data and insights is body composition scanners, such as Evolt’s body scanner. When used in conjunction with the advice of your fitness instructors, you will be providing something that surpasses the capabilities of fitness applications.
Why fitness technology may break your gym
The risks that fitness technology may break your gym are straightforward to understand.
Fitness technology such as video-on-demand, in-home live fitness classes or mobile fitness training apps reduces the need to attend an in-person gym or fitness centre to complete workouts.
However, it is important to recognize that physical activity isn’t the only motivator for individuals to attend a gym. Many clients are driven by the personalization, accountability, encouragement, and feedback an in-person gym experience provides. With this in mind, the introduction of on-premise fitness technology bridges the gap between data-driven services and client experience. Investing in better quality fitness technology, like Evolt, is a proactive measure to prevent losing clients to DIY workout practices and apps.
