In the last two years, we have become more conscious about our long term health and wellness. In their Research Report – The Global Wellness Economy: Looking Beyond Covid, the Global Wellness Institute concluded that ‘with a consumer values shift underway, the future of the wellness market is incredibly bright, predicted to growth 10% annually through 2025 when it will reach USD$7 trillion.
Consumers are increasingly looking for preventative tactics and want to track and monitor their progress to achieve real proof of outcomes. One of the biggest shifts has been enabled by new emerging digital solutions such as sophisticated BIA body scanning technology to analyse body composition.
A shift in consumer focus has seen a higher demand for a more innovative and data centric approach to tracking health and wellness. This shift in demand has created an awareness across the fitness industry that understanding the health status of members is a vital metric that drives engagement and business growth. The Evolt 360 Body Composition Analyzer delivers this solution via their technology which has led to the brand’s rapid increase in market share, driving plans for further expansion globally.
