How to Set Fitness Goals for the New Year: The most important metric in any health and wellness business should be the health status of your members. Improving the health of your customers needs to be the raison d’être for your business, so prioritizing setting fitness goals for your members should be at the forefront of your engagement strategy for 2023.
New year transformation challenges are a great way to set your members up to achieve better health & fitness levels.
There are typically 3 health goals that most people want to achieve:
- Lose weight
- Be healthier
- Get stronger
The problem is that at this time of year, it’s easy for your members to get caught up in the rush of New Year’s resolutions and set themselves goals that are too lofty, unsustainable, and otherwise unrealistic.
But what is it that makes the difference between those who succeed and make positive changes and those who fail or drop out?
