If you own a gym or fitness centre anywhere in the world, you have the power & knowledge to motivate and encourage people to achieve life changing physical and mental transformations and improve their overall body composition.
A fitness challenge is a perfect way to increase retention and create a sense of community, or a belonging – and there are a number of ways you can do this. But, what sort of challenges are out there to change your clients body composition and how can you make them fun?
Firstly here are our top 5 reasons to deliver a great fitness challenge;
- Attracting Potential Members To Join
When marketed to the demographic of people outside of your gym, opening up your fitness challenge to non-members is a sure fire way of bringing them into your centre and retaining them as future members. It’s the perfect way for them see how your gym looks and feels, what the support network is like with trainers and staff, and all the services you have on offer.
2. Using Motivation to Retain Current Members
In our industry, consistency is key, and we don’t want members to lose interest in what their gym offers. There is where the power of a fitness challenge comes in – those who are unmotivated will have a reason to increase their cardio and strength training, and re-kindle that spark for health and fitness. Remember, you want your members wanting to come back to your gym.
