How to Keep and Maintain the Strong Connection to your Members – Going from In-Person to Virtual

Are you trying to figure out how to stay connected with your members as you navigate this new tech-savvy world? It’s not easy, but many have used this opportunity to ‘think out of the box’ and grow their business in areas that they had never previously considered.

Finding Ways to Engage

Development of mobile apps saw tremendous growth in 2020 / 2021 as companies looked for ways to connect with their customers online. Most popular – according to Mobile App Development Trends 2021 were apps helping people to adapt and cope with the disease. And to meet quickly rising demand, companies had to heavily invest in development of these apps to increase their capacity and bring new features.

In addition to this trend, dozens of studies have reported that since the pandemic began, many of the sickest COVID-19 patients have been people with obesity. In recent weeks, that link has come into sharper focus as large new population studies have cemented the association and demonstrated that even people who are merely overweight are at higher risk. So many people are now more aware of how their body composition health can affect the way they react to the virus as well as the impact on their long term health.

But how do you differentiate yourselves in the competitive virtual space, drive foot traffic back into the club and target these awakened markets?