The Health and Wellness Industries have been turned upside down in recent times but a recent report published by McKinsey & Company showed that 40 percent of the general population surveyed, now consider wellness a top priority in daily life, putting a positive spin on the future of the industry. This is good news for gyms, personal trainers, pharmacies, supplement stores – in fact anyone in the entire Wellness vertical – as people look for improved and more personalized solutions to better health, fitness, nutrition, appearance, sleep and mindfulness.
This shift away from pure fitness-driven-needs, to a more holistic approach, opens up the opportunity for businesses to expand their services- acting as an enhancement to, not a replacement for the more traditional strength-training approach.
So how can you adapt your services to encompass these new attitudes whilst still helping your customers achieve their goals?
#2 Find out your clients motivation to want to improve their health: Is it to lose fat, gain muscle or to get healthier? The obvious way to gain this information is to have them take a pre-challenge body scan. From there you can leverage the power of your data and segment your customers into groups, developing a holistic plan to achieve their individual goals. This plan should encompass not only their fitness regime but based on their personal goals, assist in developing a nutritional plan using the macronutrient and supplement recommendations from their scan results. Of course, this approach doesn’t have to be limited to challenge participants. Personalize the experience from day one by incorporating a scan as part of your onboarding.
