What is Customer Retention Worth to You?
Do you know how much your customers are worth to you this year and over their lifetime? Are you on top of how much it costs you each time you lose a customer? According to IRHSA, businesses are losing 28.6% of their customers and at an average cost of $674 per annum, that can have a major impact on your bottom line.
Businesses traditionally are so busy focusing on signing up new customers, that they don’t notice their current customers exiting through the back door.
Changing with the Times.
Customers are becoming more savvy and demanding and as a result are expecting businesses to offer them more than a one-dimensional product or service. This paradigm shift is good news for businesses within the health and wellness space as it provides the opportunity to offer your customers add-on service and product offerings.
